Michigan’s Finest Display Counter Refinishing Services

From floors to fixtures, we enhance aesthetics and durability. Contact us for a consultation!

At New Finish, we understand the importance of a first impression in the retail environment. That’s why our display counter refinishing services are tailored to breathe new life into your retail space, enhancing the visual appeal and functionality of your counters. We employ a meticulous process that includes sanding, sealing, and applying high-quality finishes that not only look stunning but are also durable enough to withstand the high traffic typical of commercial settings. Our use of advanced materials like polyurethane coatings ensures a glossy, scratch-resistant surface that elevates the shopper’s experience while maintaining the counter’s aesthetic appeal over time.


Our approach to refinishing is not just about aesthetics; it’s about creating a sustainable, cost-effective solution for our clients. Instead of bearing the cost of completely replacing counters, many retailers find our refinishing services to extend the life of their fixtures significantly, thus contributing to a more sustainable business practice. Unique to New Finish, we offer a customization option where clients can choose from a variety of finishes and textures, matching their brand’s specific style and ethos. This personalized touch not only enhances the shopping environment but also aligns with the distinctive character of each retail brand we work with.

High Traffic Coatings

At New Finish, our high traffic coatings are designed to protect and enhance retail display counters, making them resilient against the wear and tear of daily use. These coatings are crucial for maintaining the aesthetic and structural integrity of the surfaces, especially in areas exposed to heavy pedestrian traffic. Our selection includes options like urethane and epoxy coatings, known for their durability and ability to withstand various physical impacts and environmental conditions. This ensures a long-lasting finish that keeps counters looking new and welcoming.

Branding Integration

We understand the importance of brand consistency in retail spaces. Our display counter refinishing services include options for branding integration, allowing your counters to not only be functional but also a vital part of your store’s branding strategy. Whether it’s through color matching, logos, or specific design motifs, we ensure that the counters reinforce your brand identity and make a lasting impression on customers.

Illumination Features

Illumination is a key element in display counters that can enhance product visibility and customer interaction. At New Finish, we incorporate advanced lighting solutions into our refinishing projects to brighten up your products and make them more appealing. From LED underlights to spotlight features, our customized lighting solutions are tailored to meet the specific needs of your retail environment, enhancing both the functionality and aesthetics of your display areas.

Interactive Displays

Interactive displays are transforming retail experiences by engaging customers and encouraging longer interactions with products. Our refinishing services can include the integration of interactive elements such as touch screens and digital displays within the counter design. This modernizes the shopping experience and can lead to increased sales and customer satisfaction, making your retail space a cutting-edge environment.

Secure Display Cases

Security is a paramount concern for retailers, especially when high-value items are involved. Our refinishing services extend to the incorporation of secure display cases that combine strength with aesthetics. These cases are designed to protect your merchandise from theft while still allowing clear visibility and attractive presentation. By using advanced materials and locks, we ensure that your products are displayed safely and attractively.

Enhancing Retail Appeal through Counter Refinishing

Refinishing display counters in retail spaces is a transformative strategy that revitalizes the shopping environment. This process not only updates the aesthetics of display areas but also aligns them with current design trends.


Impact on Customer Perceptions and Experience


The appearance of a retail store plays a crucial role in shaping customer perceptions and can directly influence purchasing decisions. A freshly refinished counter can create a welcoming and attractive focal point that enhances the overall store atmosphere. Choosing specific finishes like matte or glossy, and incorporating colors that reflect the brand’s identity, help in creating a unique and memorable environment for shoppers.


Choosing the Right Materials for Durability and Aesthetics


Selecting the appropriate materials for counter refinishing is vital for both aesthetics and longevity. Materials such as epoxy and polyurethane are favored for their durability and ability to withstand the rigors of heavy foot traffic. These materials ensure that the counters remain resistant to scratches, stains, and other forms of wear, thereby maintaining their pristine appearance for a longer period and reducing the frequency and costs of future maintenance.


Collaborative Process and Customization


At New Finish, we engage closely with our clients to ensure that the refinishing project aligns with their specific business goals and branding strategies. This collaborative approach ensures that each refinishing project is tailored to meet the unique needs of the retailer, enhancing customer engagement and contributing to an increase in store traffic and sales.

Customization Options in Display Counter Refinishing

By offering these extensive customization options, New Finish ensures that each display counter not only meets the specific needs of the retailer but also contributes to creating a distinctive and appealing shopping environment that can drive sales and enhance customer loyalty.


Tailoring Design to Brand Image


Customization in display counter refinishing is essential for creating a retail space that truly reflects a brand’s identity and ethos. At New Finish, we offer a wide range of customization options that allow retailers to tailor every aspect of their counters to fit their brand image. This includes choices in color schemes that resonate with the brand’s palette, finishes that range from high gloss to textured matte, and incorporation of logos or brand-specific designs directly into the counter surfaces.


Material Selection for Aesthetic and Function


The choice of materials plays a pivotal role in both the aesthetics and functionality of refurbished counters. We provide a variety of materials such as natural wood, composites, glass, and metals, each offering unique benefits and appearances. For instance, glass can create a sleek, modern look and enhance the visibility of displayed items, while wood offers warmth and a classic appeal. Retailers can choose materials based on their specific durability requirements, maintenance preferences, and desired visual outcomes.


Innovative Features for Enhanced Interaction


To further customize the retail experience, New Finish incorporates innovative features into display counters. Options include built-in LED lighting to highlight products effectively and attract customer attention, as well as interactive elements like digital screens for ads or customer interaction. These features not only enhance the aesthetic appeal of the counters but also serve functional purposes, improving customer engagement and the overall shopping experience.


Custom Configurations for Space Optimization


Understanding that every retail space is unique, we also offer custom configurations of display counters to maximize the use of available space. Whether it’s a compact boutique or a large department store, our design team works to ensure that the layout of the counters is optimized for both customer flow and product display. This might include modular designs that can be easily reconfigured as needs change, or custom shapes that fit specific areas of the store perfectly.

How To Get Started With Our Refinishing Services In 3 Easy Steps

We are thoroughly invested in helping you to realize your vision with our highly skilled bathtub refinishing team. Our goal is to help you have a home you can't get enough of. Here's how we make that happen.

1. Get In Touch

 Call us at +1 (989) 525-6479 or email us at info@newfinishonline.com. We’re here to answer your questions, provide detailed information about our services, and offer expert advice tailored to your refinishing needs.

2. We Get To Work

We’ll plan out how to revitalize your new space to look how you need it to look. Once we have a plan and completely understand your vision, we’ll start working our magic.

3. Love Your New Space

Our aim is to make the process smooth and transparent, ensuring your commercial space receives the top-notch refinishing it deserves. Transform your space with New Finish!